Using LEGO SERIOUS PLAY to support Senderos to increase their impact
Senderos (a BCorp) curates and represents high-end, nature-based, sustainable travel experiences across Latin America, from the Galapagos to Antarctica.
They chose a Lego Serious Play innovation workshop to help the team, who rarely meet face to face, to quickly build a shared common language of their business insights, helping them review the ambition of the collective vision and those they represent.
Already pioneers
Senderos are already leaders…
From the start, they have aligned their work in The Long Run’s 4Cs sustainability framework—Conservation, Community, Culture, and Commerce.
For them this is promoting auhentic experiences in spectacular, remote locations who have a commitment to treading lightly and caring for the landscapes they love.
Serious and Playful
Founder, Simon Heyes, wanted to have a purposeful, important conversation with the team face to face. But how to stay on track, keep it light, keep it serious, keep it productive?
The basics of this conversation was already part of the teams everyday work. Daily, it brings up various frictions, and serious choices for the business. So holding these conversations with lightness and flow is important.
Simon’s children joined us and added their thoughts. Interestingly some were the most poignant in the strategy development.
LEGO SERIOUS PLAY innovation
Divergent ideation
LSP is perfect to get people’s heads out on the table. With an experienced team huge insight always comes out. It’s all about the storytelling. And it’s relation to other insight.
Modelling this in 3D very quickly creates a communal language that fast-tracks discussion.
Converging to a strategy
Clear communication supported by a model of the problem and solution, enabled the team to deeply listen to each other.
The LSP methodology easily allows for strategy building. In this phase you are ordering ideas with consensus.
Models might look like LEGO but they represent very serious issues; in this case Net Zero goals and inclusion of issues like guest experience, animal welfare and conservation.
What Next?
Senderos supports estancias, lodges, expedition vessels, and boutique hotels and represents them to tour operators, the UK press, PR companies, regional tourist boards, and Latin American DMCs.
Visit them here www.senderos.co.uk
